Unravel the Secrets of Decision-Making
The Biology Bias book
Discover the hidden factors that influence our choices.
Suitable to marketing practitioners, business leaders, and educators, this book offers a comprehensive understanding of human behavior.
By Marketing Professor, Gill Merrill
Key Insights
Published by Business Expert Press, New York, the "Biology Bias" delves into the realms of evolutionary psychology and consumer neuroscience to reveal the conscious, unconscious, and biological impulses shaping our decisions in key areas of life.
What You'll Learn
Why Read It?
The "Biology Bias" is a must-read for anyone looking to deepen their understanding of consumer behavior. Whether you're a marketing professional aiming to create high-performance campaigns, a business leader seeking a 360° perspective on human behavior, or an educator interested in cutting-edge research, this book provides the tools and knowledge you need to succeed.
Practical Knowledge
The Biology Bias's Insights
Gill Merrill's extensive research identifies 225 different types of cognitive, unconscious, and biological biases that affect various aspects of our lives, including product choices, friendships, romantic relationships, voting behavior, and much more.
This book equips readers with the tools and knowledge needed to accurately interpret consumer reactions, develop high-performance campaigns, and gain a competitive edge.
About the Author
Gill Merrill
Gill Merrill is an accomplished Professor and researcher in the fields of marketing, behavioral economics, and consumer neuroscience at the Utrecht University of Applied Sciences in the Netherlands. Her multi-disciplinary research shines a light on a multitude of aspects affecting decision-making to positively impact business leaders and policy-makers.
Reader Testimonials
What readers are saying
The Biology Bias distills the work of key researchers and thinkers into an aggregated system and accompanying strategy while relying on Merrill’s two decades of experience in branding and marketing, bridging the gap between theory and practice, and providing invaluable knowledge for academics and professionals alike.
“Intellectually robust and practically challenging, the book will
provoke readers and organizations alike into positive action.”
Dr. Michael Flavin, King’s College London
Get Your Copy
Order this essential guide to understand the true drivers of consumer and human behavior and gain strategic insights for a competitive edge in your field.